<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
>
	<channel>
	<title>Television advertising Article</title>
	<link>http://www.discountedtelevisionadvertisingland.com</link>
	<description>Television advertising Article</description>
	<pubDate>Wed, 07 Jan 2009 02:11:27 +0000</pubDate>
	<language>en</language>
	<category>Television+advertising</category>
	<category>Television</category>
	<category>advertising</category>
	<category>Blogging</category>
	<item>
		<title>Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284</title>
		<link>http://www.discountedtelevisionadvertisingland.com/Television_and_Common_Knowledge_by_Jostein_Gripsrud%2C_ISBN_0415189284/Article/623576</link>
		<pubDate>Wed, 07 Jan 2009 02:11:27 +0000</pubDate>
		<category>Blogs</category>
		<category>Television</category>
		<category>Blogging</category>
		<category>by</category>
		<guid>http://www.discountedtelevisionadvertisingland.com/Television_and_Common_Knowledge_by_Jostein_Gripsrud%2C_ISBN_0415189284/Article/623576</guid>
		<description><![CDATA[Television and Common Knowledge considers how television is and can be a vehicle for well-informed citizenship in a fragmented modern society. Contributors first examine how common knowledge is assumed and produced across the huge social, cultural and geographic gulfs that characterize modern society, and investigate the role of television as the primary medium for the production and dissemination of knowledge. Later contributions concentrate on specific TV genres such as news, documentary, political discussions, and popular science programs, considering the changing ways in which they attempt to inform audiences, and how they are actually made meaningful by viewers.]]></description>
		<content:encoded><![CDATA[Television and Common Knowledge considers how television is and can be a vehicle for well-informed citizenship in a fragmented modern society. Contributors first examine how common knowledge is assumed and produced across the huge social, cultural and geographic gulfs that characterize modern society, and investigate the role of television as the primary medium for the production and dissemination of knowledge. Later contributions concentrate on specific TV genres such as news, documentary, political discussions, and popular science programs, considering the changing ways in which they attempt to inform audiences, and how they are actually made meaningful by viewers.]]></content:encoded>
	</item>
	<item>
		<title>Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639</title>
		<link>http://www.discountedtelevisionadvertisingland.com/Brought_to_You_by:_Postwar_Television_Advertising_and_the_American_Dream_by_Lawrence_R._Samuel%2C_ISBN_0292777639/Article/1254766</link>
		<pubDate>Wed, 07 Jan 2009 00:41:31 +0000</pubDate>
		<category>Samuel%2C</category>
		<category>Funny</category>
		<category>Television+advertising</category>
		<category>the</category>
		<guid>http://www.discountedtelevisionadvertisingland.com/Brought_to_You_by:_Postwar_Television_Advertising_and_the_American_Dream_by_Lawrence_R._Samuel%2C_ISBN_0292777639/Article/1254766</guid>
		<description><![CDATA["If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."--John Gerzema, Managing Director, Fallon NYC"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."--Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."--Megan Kent, Executive Director, Brand Planning, Bozell Worldwide"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read."--Lary May, Professor of American Studies, University of Minnesota"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities--the television commercial."--Mark R. Morris, Chairman, Bates North America"For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide."--John F. Sherry, Jr., Professor of Marketing, Northwestern University"Fascinating reading,capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers."--Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.]]></description>
		<content:encoded><![CDATA["If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."--John Gerzema, Managing Director, Fallon NYC"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."--Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."--Megan Kent, Executive Director, Brand Planning, Bozell Worldwide"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read."--Lary May, Professor of American Studies, University of Minnesota"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities--the television commercial."--Mark R. Morris, Chairman, Bates North America"For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide."--John F. Sherry, Jr., Professor of Marketing, Northwestern University"Fascinating reading,capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers."--Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.]]></content:encoded>
	</item>
	<item>
		<title>Advertising Rules! (Widescreen)</title>
		<link>http://www.discountedtelevisionadvertisingland.com/Advertising_Rules%21_(Widescreen)/Article/2488950</link>
		<pubDate>Tue, 06 Jan 2009 21:38:13 +0000</pubDate>
		<category>Television+advertising</category>
		<category>Photography</category>
		<category>Blogging</category>
		<category>Advertising</category>
		<guid>http://www.discountedtelevisionadvertisingland.com/Advertising_Rules%21_(Widescreen)/Article/2488950</guid>
		<description><![CDATA["Advertising Rules!" is a hip, hilarious international hit comedy about trying to hold on to your integrity while navigating the cutthroat, high-stakes world of advertising. Viktor Vogel (Alexander Scheer) gets a huge career boost when he sneaks into a high-powered ad agency meeting and winds up as veteran ad man Eddie Kaminsky's (G?tz George) new partner on a big-budget campaign. Viktor's lucky streak continues when he meets sexy, talented artist Rosa (Chulpan Khamatova) at a club and helps her come up with a great idea for her debut art exhibition. But under pressure, Viktor pitches the same idea for his first ad campaign and gets the green light from Eddie's biggest client. Soon, Viktor has to decide what's more important: his lust for success or his love for his girlfriend. Interactive Menus, Scene Selection  Original Language German 5.]]></description>
		<content:encoded><![CDATA["Advertising Rules!" is a hip, hilarious international hit comedy about trying to hold on to your integrity while navigating the cutthroat, high-stakes world of advertising. Viktor Vogel (Alexander Scheer) gets a huge career boost when he sneaks into a high-powered ad agency meeting and winds up as veteran ad man Eddie Kaminsky's (G?tz George) new partner on a big-budget campaign. Viktor's lucky streak continues when he meets sexy, talented artist Rosa (Chulpan Khamatova) at a club and helps her come up with a great idea for her debut art exhibition. But under pressure, Viktor pitches the same idea for his first ad campaign and gets the green light from Eddie's biggest client. Soon, Viktor has to decide what's more important: his lust for success or his love for his girlfriend.<br><br> Interactive Menus, Scene Selection<br><br> <br><br> Original Language German 5.]]></content:encoded>
	</item>
	<item>
		<title>Cutting Edge Advertising II: How to Create the World&#039;s Best Print for Brands in the 21st Century</title>
		<link>http://www.discountedtelevisionadvertisingland.com/Cutting_Edge_Advertising_II:_How_to_Create_the_World%5C%27s_Best_Print_for_Brands_in_the_21st_Century/Article/3201166</link>
		<pubDate>Tue, 06 Jan 2009 20:21:42 +0000</pubDate>
		<category>Family</category>
		<category>Television+advertising</category>
		<category>Print</category>
		<category>21st</category>
		<guid>http://www.discountedtelevisionadvertisingland.com/Cutting_Edge_Advertising_II:_How_to_Create_the_World%5C%27s_Best_Print_for_Brands_in_the_21st_Century/Article/3201166</guid>
		<description><![CDATA[The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.]]></description>
		<content:encoded><![CDATA[The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.]]></content:encoded>
	</item>
	<item>
		<title>Executive Reports: Strategies for Managing and Maximizing Your Budget in Advertising - The Over-Arching Issues You Need to Know</title>
		<link>http://www.discountedtelevisionadvertisingland.com/Executive_Reports:_Strategies_for_Managing_and_Maximizing_Your_Budget_in_Advertising_-_The_Over-Arching_Issues_You_Need_to_Know/Article/5279568</link>
		<pubDate>Tue, 06 Jan 2009 17:08:15 +0000</pubDate>
		<category>Movies</category>
		<category>Maximizing</category>
		<category>in</category>
		<category>The</category>
		<guid>http://www.discountedtelevisionadvertisingland.com/Executive_Reports:_Strategies_for_Managing_and_Maximizing_Your_Budget_in_Advertising_-_The_Over-Arching_Issues_You_Need_to_Know/Article/5279568</guid>
		<description><![CDATA[This 23-page research report written for advertising executives features strategies for managing a budget and measuring profits in the advertising industry. Top advertising executives prioritize key components commonly found in successful advertising agencies. The report focuses on how to build a budget while maintaining competitive salaries and implement filters for the process of budget allocation, with an example of budget allocation provided at the end of the report. Other topics include learning new information and developing intellectual capital; return on investment; client relationships; due diligence; and attracting new business.]]></description>
		<content:encoded><![CDATA[This 23-page research report written for advertising executives features strategies for managing a budget and measuring profits in the advertising industry. Top advertising executives prioritize key components commonly found in successful advertising agencies. The report focuses on how to build a budget while maintaining competitive salaries and implement filters for the process of budget allocation, with an example of budget allocation provided at the end of the report. Other topics include learning new information and developing intellectual capital; return on investment; client relationships; due diligence; and attracting new business.]]></content:encoded>
	</item>
	<item>
		<title>Advertising and Popular Culture by Jib Fowles, ISBN 0803954832</title>
		<link>http://www.discountedtelevisionadvertisingland.com/Advertising_and_Popular_Culture_by_Jib_Fowles%2C_ISBN_0803954832/Article/1315617</link>
		<pubDate>Tue, 06 Jan 2009 15:09:51 +0000</pubDate>
		<category>Jib</category>
		<category>Apple</category>
		<category>0803954832</category>
		<category>Television+advertising</category>
		<guid>http://www.discountedtelevisionadvertisingland.com/Advertising_and_Popular_Culture_by_Jib_Fowles%2C_ISBN_0803954832/Article/1315617</guid>
		<description><![CDATA[Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising.]]></description>
		<content:encoded><![CDATA[Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising.]]></content:encoded>
	</item>
	<item>
		<title>Pick Me: Breaking Into Advertising and Staying There</title>
		<link>http://www.discountedtelevisionadvertisingland.com/Pick_Me:_Breaking_Into_Advertising_and_Staying_There/Article/3865389</link>
		<pubDate>Tue, 06 Jan 2009 14:22:17 +0000</pubDate>
		<category>Travel</category>
		<category>Television</category>
		<category>Advertising</category>
		<category>Breaking</category>
		<guid>http://www.discountedtelevisionadvertisingland.com/Pick_Me:_Breaking_Into_Advertising_and_Staying_There/Article/3865389</guid>
		<description><![CDATA[Chief Creative Officers of Ogilvy & Mather help you navigate the exciting, crazy, and treacherous world of advertising  Making it in advertising is tough. Even with a degree and a terrific portfolio, it's hard to get a job. In Pick Me!, Nancy Vonk and Janet Kestin offer a primer for students and junior ad professionals who want to make their mark in advertising. The creators of "Ask Jancy," a popular online forum on one of the world's leading advertising Web sites, answer questions asked by up-and-comers in their trademark straight-talking style. Pick Me! covers everything from choosing the right school to creating a winning portfolio to getting the interview, landing the job, weathering office politics, and starting a successful career. The book also includes career advice from 14 ad industry superstars, including how they got their first jobs, what they look for in a junior ad exec, and what they know now that they wish they'd known then.]]></description>
		<content:encoded><![CDATA[Chief Creative Officers of Ogilvy & Mather help you navigate the exciting, crazy, and treacherous world of advertising <BR> Making it in advertising is tough. Even with a degree and a terrific portfolio, it's hard to get a job. In Pick Me!, Nancy Vonk and Janet Kestin offer a primer for students and junior ad professionals who want to make their mark in advertising. The creators of "Ask Jancy," a popular online forum on one of the world's leading advertising Web sites, answer questions asked by up-and-comers in their trademark straight-talking style. Pick Me! covers everything from choosing the right school to creating a winning portfolio to getting the interview, landing the job, weathering office politics, and starting a successful career. The book also includes career advice from 14 ad industry superstars, including how they got their first jobs, what they look for in a junior ad exec, and what they know now that they wish they'd known then.]]></content:encoded>
	</item>
	<item>
		<title>Advertising for Dummies</title>
		<link>http://www.discountedtelevisionadvertisingland.com/</link>
		<pubDate>Tue, 06 Jan 2009 12:41:33 +0000</pubDate>
		<category>photo</category>
		<category>advertising</category>
		<category>Advertising+for+Dummies</category>
		<category>Advertising</category>
		<guid>http://www.discountedtelevisionadvertisingland.com/</guid>
		<description><![CDATA[A simple, practical guide to the basics of the advertising business Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. It covers word-of-mouth, viral, and guerrilla advertising, grassroots campaigns, and more. Readers will learn what works and what doesn&#146; t and get all the basics of advertising budgeting and strategy. Gary Dahl (Los Gatos, CA) is the owner of Gary Dahl Creative Services, an advertising veteran, and the creator of the legendary Pet Rock. He has worked as a copywriter, creative director, and agency owner during his 35-year career.]]></description>
		<content:encoded><![CDATA[A simple, practical guide to the basics of the advertising business <P>Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. It covers word-of-mouth, viral, and guerrilla advertising, grassroots campaigns, and more. Readers will learn what works and what doesn&#146; t and get all the basics of advertising budgeting and strategy. <P>Gary Dahl (Los Gatos, CA) is the owner of Gary Dahl Creative Services, an advertising veteran, and the creator of the legendary Pet Rock. He has worked as a copywriter, creative director, and agency owner during his 35-year career.]]></content:encoded>
	</item>
	<item>
		<title>Television, Cult, and the Fantastic</title>
		<link>http://www.discountedtelevisionadvertisingland.com/Television%2C_Cult%2C_and_the_Fantastic/Article/3430787</link>
		<pubDate>Tue, 06 Jan 2009 10:57:46 +0000</pubDate>
		<category>Television+advertising</category>
		<category>Politics</category>
		<category>Television</category>
		<category>the</category>
		<guid>http://www.discountedtelevisionadvertisingland.com/Television%2C_Cult%2C_and_the_Fantastic/Article/3430787</guid>
		<description><![CDATA[For more than forty years, science fiction, fantasy and horror have been captivating television audiences around the world. The imaginary worlds of Star Trek, The X-Files, Xena: Warrior Princess, and Buffy the Vampire Slayer have become resources for lucrative multimedia franchises, their fiction extending beyond television into films, novels, video games and a wide range of other merchandise. Cult television series, once associated with small and marginalized groups of avid viewers, have stormed the mainstream. Television, Cult and the Fantastic considers the commercial success of cult television series in relation to other multimedia cultural phenomena such as Star Wars, The Lord of the Rings, and Harry Potter. The book examines their genres, themes, textual and marketing strategies, relating these to wider debates about audiences and consumers, the culture industry, technologies and storytelling.]]></description>
		<content:encoded><![CDATA[For more than forty years, science fiction, fantasy and horror have been captivating television audiences around the world. The imaginary worlds of Star Trek, The X-Files, Xena: Warrior Princess, and Buffy the Vampire Slayer have become resources for lucrative multimedia franchises, their fiction extending beyond television into films, novels, video games and a wide range of other merchandise. Cult television series, once associated with small and marginalized groups of avid viewers, have stormed the mainstream. Television, Cult and the Fantastic considers the commercial success of cult television series in relation to other multimedia cultural phenomena such as Star Wars, The Lord of the Rings, and Harry Potter. The book examines their genres, themes, textual and marketing strategies, relating these to wider debates about audiences and consumers, the culture industry, technologies and storytelling.]]></content:encoded>
	</item>
	<item>
		<title>101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising</title>
		<link>http://www.discountedtelevisionadvertisingland.com/101_Ways_to_Advertise_Your_Business:_Building_a_Successful_Business_with_Smart_Advertising/Article/2692032</link>
		<pubDate>Tue, 06 Jan 2009 09:48:53 +0000</pubDate>
		<category>jobs%2C+work%2C+careers</category>
		<category>Business%3A</category>
		<category>Blogging</category>
		<category>a</category>
		<guid>http://www.discountedtelevisionadvertisingland.com/101_Ways_to_Advertise_Your_Business:_Building_a_Successful_Business_with_Smart_Advertising/Article/2692032</guid>
		<description><![CDATA[Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one minute to read make sure advertisers get the most bang for their buck. A glossary of advertising terms, a guide to smart advertising words and phrases, and black forms and checklists round out this easy-to-use volume.]]></description>
		<content:encoded><![CDATA[Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one minute to read make sure advertisers get the most bang for their buck. A glossary of advertising terms, a guide to smart advertising words and phrases, and black forms and checklists round out this easy-to-use volume.]]></content:encoded>
	</item>
</channel>
</rss>