Television advertising > Watching Race: Television and Struggle for Blackness

Watching Race: Television and Struggle for Blackness

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Examines the cultural politics of television and race.

In the late 1980s and early 1990s television representations of African Americans exploded on the small screen. Why has this occurred, and what relation do these shows have to society's idea of "blackness"? How do these shows relate to earlier television series featuring African Americans? Herman Gray's Watching Race -- now available in paperback for the first time -- offers a new look at the changing representations of African Americans on television.

Starting with the portrayal of blacks on series such as The Jack Benny Show and Amos 'n' Andy, Gray details the ongoing dialogue between television representations and cultural discourse to show how the meaning of blackness has changed through the years of the TV era. Drawing on analyses of The Cosby Show, Frank's Place, In Living Color, and Roc, as well as music videos, news coverage, and advertising, Watching Race examines how the political stakes, cultural perspectives, and social locations of key cultural and social formations influence the representation of "blackness" in television.

"Absorbing.... Offers incisive analysis of the important, often fierce battles being waged in the black-and-white representational landscape of commercial television".

The Boy Who Did Not Like Television

Zink crafts a wonderful story of a young boy whose one wish is that his parents would turn off the television and turn their attention to him instead. This distresses his parents, but eventually they come to realize that their son is more entertainment than television could ever be. Full color. The Boy Who Did Not Like Television
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Advertising and Popular Culture by Jib Fowles, ISBN 0803954832

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture by Jib Fowles, ISBN 0803954832
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The Boy Who Did Not Like Television

Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century

The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy. Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century
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Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284

Television and Common Knowledge considers how television is and can be a vehicle for well-informed citizenship in a fragmented modern society. Contributors first examine how common knowledge is assumed and produced across the huge social, cultural and geographic gulfs that characterize modern society, and investigate the role of television as the primary medium for the production and dissemination of knowledge. Later contributions concentrate on specific TV genres such as news, documentary, political discussions, and popular science programs, considering the changing ways in which they attempt to inform audiences, and how they are actually made meaningful by viewers. Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284
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The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988

Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations. The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988
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The Prize Winner of Defiance, Ohio

The vacations, appliances, and automobiles of the Ryan family were the spoils of Terry Ryan's mother's skill at writing just the right jingle. Twenty-five words or less won bicycles, televisions, a jukebox, and trips to New York and Switzerland for her family. This memoir shares the details of Terry Ryan's childhood, as it draws a moving picture of a mother who defied her alcoholic husband, her church, and the judgement of other housewives to provide for her family by entering--and winning--dozens... LG
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The Last True Story I'll Ever Tell

The streets of Baghdad and its inhabitants figure prominently in this soldier`s tale of the 2002 Iraqi invasion and its aftermath. John Crawford, now a civilian, recalls his experiences in a National Guard unit that, day in and day out, patrolled the city and had direct contact with civilians. Crawford tells many stories here--about his fellow soldiers, shop owners, Iraqi men, women and children, and himself: his reserve unit was called up while he was on his honeymoon, and he was pulled in the middle... Television advertising Watching Race: Television and Struggle for Blackness shop
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Television advertising Watching Race: Television and Struggle for Blackness