The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988
Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations.
The Boy Who Did Not Like Television
Zink crafts a wonderful story of a young boy whose one wish is that his parents would turn off the television and turn their attention to him instead. This distresses his parents, but eventually they come to realize that their son is more entertainment than television could ever be. Full color.
The Boy Who Did Not Like Television 
Television advertising > The Boy Who Did Not Like Television
Pick Me: Breaking Into Advertising and Staying There
Chief Creative Officers of Ogilvy & Mather help you navigate the exciting, crazy, and treacherous world of advertising
Making it in advertising is tough. Even with a degree and a terrific portfolio, it's hard to get a job. In Pick Me!, Nancy Vonk and Janet Kestin offer a primer for students and junior ad professionals who want to make their mark in advertising. The creators of "Ask Jancy," a popular online forum on one of the world's leading advertising Web sites, answer questions asked by up-and-comers in their trademark straight-talking style. Pick Me! covers everything from choosing the right school to creating a winning portfolio to getting the interview, landing the job, weathering office politics, and starting a successful career. The book also includes career advice from 14 ad industry superstars, including how they got their first jobs, what they look for in a junior ad exec, and what they know now that they wish they'd known then.
Pick Me: Breaking Into Advertising and Staying There
Television advertising > Pick Me: Breaking Into Advertising and Staying There
Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466
Television advertising > Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466
Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639
"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."--John Gerzema, Managing Director, Fallon NYC"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."--Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."--Megan Kent, Executive Director, Brand Planning, Bozell Worldwide"All...
Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639
Television advertising > Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639
The Broadcast Television Industry by James R. Walker, ISBN 0205189504
Explore the current practices and impact of the U.S. broadcast television industry. A look at the particular strengths and weaknesses of broadcast TV written during the new age of television, these pages cover cable, home video, and digital satellite systems as competing distribution systems.
The Broadcast Television Industry by James R. Walker, ISBN 0205189504
Television advertising > The Broadcast Television Industry by James R. Walker, ISBN 0205189504
The Broadcast Television Industry by James R. Walker, ISBN 0205189504
Explore the current practices and impact of the U.S. broadcast television industry. A look at the particular strengths and weaknesses of broadcast TV written during the new age of television, these pages cover cable, home video, and digital satellite systems as competing distribution systems.
The Broadcast Television Industry by James R. Walker, ISBN 0205189504
Television advertising > The Broadcast Television Industry by James R. Walker, ISBN 0205189504
Television advertising
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