The (Un)Common Sense of Advertising: Getting the Basics Right
This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people.
Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.
The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle, ISBN 0071387021
Experts agree: "The Art of Cause Marketing is an instant classic!
"A very valuable practical guide for those who want to do social advertising campaigns--not just think and talk about them."
--Alan R. Andreasen, Marketing Professor, Georgetown University
"A combination guide book, field manual, and advertising bible, "The Art of Cause Marketing is bound to become required reading for all serious practitioners and students of cause marketing."
--Milt Gossett, Retired Chairman and CEO, Saatchi and Saatchi Advertising Worldwide
"This book is "sine qua non--the best work on cause marketing and advertising I've read."
--Robert P. Keim, President Emeritus, The Advertising Council
"A mind is a terrible thing to waste." "This is your brain on drugs." Unlike their for-profit counterparts, these unforgettable advertising slogans advocate change in behavior or beliefs rather than hawk the latest in fashion or the best detergent. Efforts to enlighten the public--at both the national...
The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle, ISBN 0071387021
Television advertising > The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle, ISBN 0071387021
The Spot: The Rise of Political Advertising on Television by Edwin Diamond, ISBN 0262540657
'The Spot will go a long way toward helping the reader understand the televised political advertising that's about to swamp us.
The Spot: The Rise of Political Advertising on Television by Edwin Diamond, ISBN 0262540657
Television advertising > The Spot: The Rise of Political Advertising on Television by Edwin Diamond, ISBN 0262540657
Advertising for Dummies
A simple, practical guide to the basics of the advertising business
Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. It covers word-of-mouth, viral, and guerrilla advertising, grassroots campaigns, and more. Readers will learn what works and what doesn’ t and get all the basics of advertising budgeting and strategy.
Gary Dahl (Los Gatos, CA) is the owner of Gary Dahl Creative Services, an advertising veteran, and the creator of the legendary Pet Rock. He has worked as a copywriter, creative director, and agency owner during his 35-year career.
Advertising for Dummies
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Watching Race: Television and Struggle for Blackness
Examines the cultural politics of television and race.
In the late 1980s and early 1990s television representations of African Americans exploded on the small screen. Why has this occurred, and what relation do these shows have to society's idea of "blackness"? How do these shows relate to earlier television series featuring African Americans? Herman Gray's Watching Race -- now available in paperback for the first time -- offers a new look at the changing representations of African Americans on television.
Starting with the portrayal of blacks on series such as The Jack Benny Show and Amos 'n' Andy, Gray details the ongoing dialogue between television representations and cultural discourse to show how the meaning of blackness has changed through the years of the TV era. Drawing on analyses of The Cosby Show, Frank's Place, In Living Color, and Roc, as well as music videos, news coverage, and advertising, Watching Race examines how the political stakes, cultural perspectives, and social...
Watching Race: Television and Struggle for Blackness
Television advertising > Watching Race: Television and Struggle for Blackness
The Encyclopedia of 20th Century American Television by Ronald W. Lackmann, ISBN 0816045542
There is no denying the influence television has had on Americans over the past 50 years. "The Encyclopedia American Television is a true celebration of the medium as well as a fact-filled guide.
The Encyclopedia of 20th Century American Television by Ronald W. Lackmann, ISBN 0816045542
Television advertising > The Encyclopedia of 20th Century American Television by Ronald W. Lackmann, ISBN 0816045542
The Boy Who Did Not Like Television
Zink crafts a wonderful story of a young boy whose one wish is that his parents would turn off the television and turn their attention to him instead. This distresses his parents, but eventually they come to realize that their son is more entertainment than television could ever be. Full color.
The Boy Who Did Not Like Television
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