Television advertising > Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284

Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284

$115.2

Television and Common Knowledge considers how television is and can be a vehicle for well-informed citizenship in a fragmented modern society. Contributors first examine how common knowledge is assumed and produced across the huge social, cultural and geographic gulfs that characterize modern society, and investigate the role of television as the primary medium for the production and dissemination of knowledge. Later contributions concentrate on specific TV genres such as news, documentary, political discussions, and popular science programs, considering the changing ways in which they attempt to inform audiences, and how they are actually made meaningful by viewers.

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising

Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one minute to read make sure advertisers get the most bang for their buck. A glossary of advertising terms, a guide to smart advertising words and phrases, and black forms and checklists round out this easy-to-use volume. 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
Television advertising > 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising

Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."--John Gerzema, Managing Director, Fallon NYC"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."--Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."--Megan Kent, Executive Director, Brand Planning, Bozell Worldwide"All... Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639
Television advertising > Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639

Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising. Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466
Television advertising > Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising

The Broadcast Television Industry by James R. Walker, ISBN 0205189504

Explore the current practices and impact of the U.S. broadcast television industry. A look at the particular strengths and weaknesses of broadcast TV written during the new age of television, these pages cover cable, home video, and digital satellite systems as competing distribution systems. The Broadcast Television Industry by James R. Walker, ISBN 0205189504
Television advertising > The Broadcast Television Industry by James R. Walker, ISBN 0205189504

Television, Cult, and the Fantastic

For more than forty years, science fiction, fantasy and horror have been captivating television audiences around the world. The imaginary worlds of Star Trek, The X-Files, Xena: Warrior Princess, and Buffy the Vampire Slayer have become resources for lucrative multimedia franchises, their fiction extending beyond television into films, novels, video games and a wide range of other merchandise. Cult television series, once associated with small and marginalized groups of avid viewers, have stormed the mainstream. Television, Cult and the Fantastic considers the commercial success of cult television series in relation to other multimedia cultural phenomena such as Star Wars, The Lord of the Rings, and Harry Potter. The book examines their genres, themes, textual and marketing strategies, relating these to wider debates about audiences and consumers, the culture industry, technologies and storytelling. Television, Cult, and the Fantastic
Television advertising > Television, Cult, and the Fantastic