Television advertising > Television Production: A Classroom Approach

Television Production: A Classroom Approach

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This best-selling 2-volume set of books on television production is widely used in secondary school courses. Completely revised to reflect the advances in television production in the last ten years, this new edition incorporates the advent of digital imaging and equipment.

The Broadcast Television Industry by James R. Walker, ISBN 0205189504

Explore the current practices and impact of the U.S. broadcast television industry. A look at the particular strengths and weaknesses of broadcast TV written during the new age of television, these pages cover cable, home video, and digital satellite systems as competing distribution systems. The Broadcast Television Industry by James R. Walker, ISBN 0205189504
Television advertising > The Broadcast Television Industry by James R. Walker, ISBN 0205189504

Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising. Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466
Television advertising > Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466

Television, Cult, and the Fantastic

For more than forty years, science fiction, fantasy and horror have been captivating television audiences around the world. The imaginary worlds of Star Trek, The X-Files, Xena: Warrior Princess, and Buffy the Vampire Slayer have become resources for lucrative multimedia franchises, their fiction extending beyond television into films, novels, video games and a wide range of other merchandise. Cult television series, once associated with small and marginalized groups of avid viewers, have stormed the mainstream. Television, Cult and the Fantastic considers the commercial success of cult television series in relation to other multimedia cultural phenomena such as Star Wars, The Lord of the Rings, and Harry Potter. The book examines their genres, themes, textual and marketing strategies, relating these to wider debates about audiences and consumers, the culture industry, technologies and storytelling. Television, Cult, and the Fantastic
Television advertising > Television, Cult, and the Fantastic

Watching Race: Television and Struggle for Blackness

Examines the cultural politics of television and race.

In the late 1980s and early 1990s television representations of African Americans exploded on the small screen. Why has this occurred, and what relation do these shows have to society's idea of "blackness"? How do these shows relate to earlier television series featuring African Americans? Herman Gray's Watching Race -- now available in paperback for the first time -- offers a new look at the changing representations of African Americans on television.

Starting with the portrayal of blacks on series such as The Jack Benny Show and Amos 'n' Andy, Gray details the ongoing dialogue between television representations and cultural discourse to show how the meaning of blackness has changed through the years of the TV era. Drawing on analyses of The Cosby Show, Frank's Place, In Living Color, and Roc, as well as music videos, news coverage, and advertising, Watching Race examines how the political stakes, cultural perspectives, and social...

Watching Race: Television and Struggle for Blackness

Television advertising > Watching Race: Television and Struggle for Blackness

Advertising and Popular Culture by Jib Fowles, ISBN 0803954832

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture by Jib Fowles, ISBN 0803954832
Television advertising > Advertising and Popular Culture by Jib Fowles, ISBN 0803954832

Television, Cult, and the Fantastic