Television, Cult, and the Fantastic
For more than forty years, science fiction, fantasy and horror have been captivating television audiences around the world. The imaginary worlds of Star Trek, The X-Files, Xena: Warrior Princess, and Buffy the Vampire Slayer have become resources for lucrative multimedia franchises, their fiction extending beyond television into films, novels, video games and a wide range of other merchandise. Cult television series, once associated with small and marginalized groups of avid viewers, have stormed the mainstream. Television, Cult and the Fantastic considers the commercial success of cult television series in relation to other multimedia cultural phenomena such as Star Wars, The Lord of the Rings, and Harry Potter. The book examines their genres, themes, textual and marketing strategies, relating these to wider debates about audiences and consumers, the culture industry, technologies and storytelling.
Watching Race: Television and Struggle for Blackness
Examines the cultural politics of television and race.
In the late 1980s and early 1990s television representations of African Americans exploded on the small screen. Why has this occurred, and what relation do these shows have to society's idea of "blackness"? How do these shows relate to earlier television series featuring African Americans? Herman Gray's Watching Race -- now available in paperback for the first time -- offers a new look at the changing representations of African Americans on television.
Starting with the portrayal of blacks on series such as The Jack Benny Show and Amos 'n' Andy, Gray details the ongoing dialogue between television representations and cultural discourse to show how the meaning of blackness has changed through the years of the TV era. Drawing on analyses of The Cosby Show, Frank's Place, In Living Color, and Roc, as well as music videos, news coverage, and advertising, Watching Race examines how the political stakes, cultural perspectives, and social...
Watching Race: Television and Struggle for Blackness
Television advertising > Watching Race: Television and Struggle for Blackness
Watching Race: Television and Struggle for Blackness
Examines the cultural politics of television and race.
In the late 1980s and early 1990s television representations of African Americans exploded on the small screen. Why has this occurred, and what relation do these shows have to society's idea of "blackness"? How do these shows relate to earlier television series featuring African Americans? Herman Gray's Watching Race -- now available in paperback for the first time -- offers a new look at the changing representations of African Americans on television.
Starting with the portrayal of blacks on series such as The Jack Benny Show and Amos 'n' Andy, Gray details the ongoing dialogue between television representations and cultural discourse to show how the meaning of blackness has changed through the years of the TV era. Drawing on analyses of The Cosby Show, Frank's Place, In Living Color, and Roc, as well as music videos, news coverage, and advertising, Watching Race examines how the political stakes, cultural perspectives, and social...
Watching Race: Television and Struggle for Blackness
Television advertising > Watching Race: Television and Struggle for Blackness
The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988
Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations.
The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988
Television advertising > The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988
The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988
Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations.
The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988
Television advertising > The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988
The Boy Who Did Not Like Television
Zink crafts a wonderful story of a young boy whose one wish is that his parents would turn off the television and turn their attention to him instead. This distresses his parents, but eventually they come to realize that their son is more entertainment than television could ever be. Full color.
The Boy Who Did Not Like Television
Television advertising > The Boy Who Did Not Like Television
Advertising and Popular Culture by Jib Fowles, ISBN 0803954832
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising.
Advertising and Popular Culture by Jib Fowles, ISBN 0803954832
Television advertising > Advertising and Popular Culture by Jib Fowles, ISBN 0803954832
Television advertising
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