Television advertising > Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639

Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639

$17.18

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."--John Gerzema, Managing Director, Fallon NYC"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."--Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."--Megan Kent, Executive Director, Brand Planning, Bozell Worldwide"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read."--Lary May, Professor of American Studies, University of Minnesota"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities--the television commercial."--Mark R. Morris, Chairman, Bates North America"For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide."--John F. Sherry, Jr., Professor of Marketing, Northwestern University"Fascinating reading,capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers."--Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.

Television Criticism

Television Criticism presents an original treatment of television criticism with a foundational approach to the nature of criticism, an understanding of the business of television, production background in creating television style, in-depth chapters on storytelling and narrative theories and television genres, the interaction of rhetoric and cultural studies theories, representation, and postmodernism. It presents new and comprehensive guidelines for analysis and criticism, and it has a sample critique of the television program CSI: Crime Scene Investigation. Television Criticism
Television advertising > Television Criticism

Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising. Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466
Television advertising > Visual Persuasion: The Role of Images in Advertising by Paul Messaris, ISBN 0803972466

Television Criticism

Television Production: A Classroom Approach

This best-selling 2-volume set of books on television production is widely used in secondary school courses. Completely revised to reflect the advances in television production in the last ten years, this new edition incorporates the advent of digital imaging and equipment. Television Production: A Classroom Approach
Television advertising > Television Production: A Classroom Approach

Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639

The Spot: The Rise of Political Advertising on Television by Edwin Diamond, ISBN 0262540657

'The Spot will go a long way toward helping the reader understand the televised political advertising that's about to swamp us. The Spot: The Rise of Political Advertising on Television by Edwin Diamond, ISBN 0262540657
Television advertising > The Spot: The Rise of Political Advertising on Television by Edwin Diamond, ISBN 0262540657