Television advertising > Advertising and Popular Culture by Jib Fowles, ISBN 0803954832

Advertising and Popular Culture by Jib Fowles, ISBN 0803954832

$48.91

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising.

The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988

Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations. The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988
Television advertising > The Fall of Advertising & the Rise of PR by Al Ries, ISBN 0060081988

Advertising and Popular Culture by Jib Fowles, ISBN 0803954832

Advertising for Dummies

A simple, practical guide to the basics of the advertising business

Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. It covers word-of-mouth, viral, and guerrilla advertising, grassroots campaigns, and more. Readers will learn what works and what doesn’ t and get all the basics of advertising budgeting and strategy.

Gary Dahl (Los Gatos, CA) is the owner of Gary Dahl Creative Services, an advertising veteran, and the creator of the legendary Pet Rock. He has worked as a copywriter, creative director, and agency owner during his 35-year career.

Advertising for Dummies

Television advertising > Advertising for Dummies

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising

Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one minute to read make sure advertisers get the most bang for their buck. A glossary of advertising terms, a guide to smart advertising words and phrases, and black forms and checklists round out this easy-to-use volume. 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
Television advertising > 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising

Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284

Television and Common Knowledge considers how television is and can be a vehicle for well-informed citizenship in a fragmented modern society. Contributors first examine how common knowledge is assumed and produced across the huge social, cultural and geographic gulfs that characterize modern society, and investigate the role of television as the primary medium for the production and dissemination of knowledge. Later contributions concentrate on specific TV genres such as news, documentary, political discussions, and popular science programs, considering the changing ways in which they attempt to inform audiences, and how they are actually made meaningful by viewers. Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284
Television advertising > Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284

Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."--John Gerzema, Managing Director, Fallon NYC"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."--Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."--Megan Kent, Executive Director, Brand Planning, Bozell Worldwide"All... Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639
Television advertising > Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, ISBN 0292777639