Television advertising > Advertising Rules! (Widescreen)

Advertising Rules! (Widescreen)

$26.88

"Advertising Rules!" is a hip, hilarious international hit comedy about trying to hold on to your integrity while navigating the cutthroat, high-stakes world of advertising. Viktor Vogel (Alexander Scheer) gets a huge career boost when he sneaks into a high-powered ad agency meeting and winds up as veteran ad man Eddie Kaminsky's (G?tz George) new partner on a big-budget campaign. Viktor's lucky streak continues when he meets sexy, talented artist Rosa (Chulpan Khamatova) at a club and helps her come up with a great idea for her debut art exhibition. But under pressure, Viktor pitches the same idea for his first ad campaign and gets the green light from Eddie's biggest client. Soon, Viktor has to decide what's more important: his lust for success or his love for his girlfriend.

Interactive Menus, Scene Selection

Original Language German 5.

The Encyclopedia of 20th Century American Television by Ronald W. Lackmann, ISBN 0816045542

There is no denying the influence television has had on Americans over the past 50 years. "The Encyclopedia American Television is a true celebration of the medium as well as a fact-filled guide. The Encyclopedia of 20th Century American Television by Ronald W. Lackmann, ISBN 0816045542
Television advertising > The Encyclopedia of 20th Century American Television by Ronald W. Lackmann, ISBN 0816045542

The Broadcast Television Industry by James R. Walker, ISBN 0205189504

Explore the current practices and impact of the U.S. broadcast television industry. A look at the particular strengths and weaknesses of broadcast TV written during the new age of television, these pages cover cable, home video, and digital satellite systems as competing distribution systems. The Broadcast Television Industry by James R. Walker, ISBN 0205189504
Television advertising > The Broadcast Television Industry by James R. Walker, ISBN 0205189504

Television Criticism

Television Criticism presents an original treatment of television criticism with a foundational approach to the nature of criticism, an understanding of the business of television, production background in creating television style, in-depth chapters on storytelling and narrative theories and television genres, the interaction of rhetoric and cultural studies theories, representation, and postmodernism. It presents new and comprehensive guidelines for analysis and criticism, and it has a sample critique of the television program CSI: Crime Scene Investigation. Television Criticism
Television advertising > Television Criticism

Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284

Television and Common Knowledge considers how television is and can be a vehicle for well-informed citizenship in a fragmented modern society. Contributors first examine how common knowledge is assumed and produced across the huge social, cultural and geographic gulfs that characterize modern society, and investigate the role of television as the primary medium for the production and dissemination of knowledge. Later contributions concentrate on specific TV genres such as news, documentary, political discussions, and popular science programs, considering the changing ways in which they attempt to inform audiences, and how they are actually made meaningful by viewers. Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284
Television advertising > Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284

The Spot: The Rise of Political Advertising on Television by Edwin Diamond, ISBN 0262540657

'The Spot will go a long way toward helping the reader understand the televised political advertising that's about to swamp us. The Spot: The Rise of Political Advertising on Television by Edwin Diamond, ISBN 0262540657
Television advertising > The Spot: The Rise of Political Advertising on Television by Edwin Diamond, ISBN 0262540657

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle, ISBN 0071387021

Experts agree: "The Art of Cause Marketing is an instant classic!

"A very valuable practical guide for those who want to do social advertising campaigns--not just think and talk about them."
--Alan R. Andreasen, Marketing Professor, Georgetown University

"A combination guide book, field manual, and advertising bible, "The Art of Cause Marketing is bound to become required reading for all serious practitioners and students of cause marketing."
--Milt Gossett, Retired Chairman and CEO, Saatchi and Saatchi Advertising Worldwide

"This book is "sine qua non--the best work on cause marketing and advertising I've read."
--Robert P. Keim, President Emeritus, The Advertising Council

"A mind is a terrible thing to waste." "This is your brain on drugs." Unlike their for-profit counterparts, these unforgettable advertising slogans advocate change in behavior or beliefs rather than hawk the latest in fashion or the best detergent. Efforts to enlighten the public--at both the national...

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle, ISBN 0071387021

Television advertising > The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle, ISBN 0071387021