Television advertising > 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising

$9.83

Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one minute to read make sure advertisers get the most bang for their buck. A glossary of advertising terms, a guide to smart advertising words and phrases, and black forms and checklists round out this easy-to-use volume.

The (Un)Common Sense of Advertising: Getting the Basics Right

This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people.

Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.

The (Un)Common Sense of Advertising: Getting the Basics Right

Television advertising > The (Un)Common Sense of Advertising: Getting the Basics Right

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising

Pick Me: Breaking Into Advertising and Staying There

Chief Creative Officers of Ogilvy & Mather help you navigate the exciting, crazy, and treacherous world of advertising
Making it in advertising is tough. Even with a degree and a terrific portfolio, it's hard to get a job. In Pick Me!, Nancy Vonk and Janet Kestin offer a primer for students and junior ad professionals who want to make their mark in advertising. The creators of "Ask Jancy," a popular online forum on one of the world's leading advertising Web sites, answer questions asked by up-and-comers in their trademark straight-talking style. Pick Me! covers everything from choosing the right school to creating a winning portfolio to getting the interview, landing the job, weathering office politics, and starting a successful career. The book also includes career advice from 14 ad industry superstars, including how they got their first jobs, what they look for in a junior ad exec, and what they know now that they wish they'd known then. Pick Me: Breaking Into Advertising and Staying There
Television advertising > Pick Me: Breaking Into Advertising and Staying There

Advertising Rules! (Widescreen)

"Advertising Rules!" is a hip, hilarious international hit comedy about trying to hold on to your integrity while navigating the cutthroat, high-stakes world of advertising. Viktor Vogel (Alexander Scheer) gets a huge career boost when he sneaks into a high-powered ad agency meeting and winds up as veteran ad man Eddie Kaminsky's (G?tz George) new partner on a big-budget campaign. Viktor's lucky streak continues when he meets sexy, talented artist Rosa (Chulpan Khamatova) at a club and helps her come up with a great idea for her debut art exhibition. But under pressure, Viktor pitches the same idea for his first ad campaign and gets the green light from Eddie's biggest client. Soon, Viktor has to decide what's more important: his lust for success or his love for his girlfriend.

Interactive Menus, Scene Selection

Original Language German 5. Advertising Rules! (Widescreen)
Television advertising > Advertising Rules! (Widescreen)

The Encyclopedia of 20th Century American Television by Ronald W. Lackmann, ISBN 0816045542

There is no denying the influence television has had on Americans over the past 50 years. "The Encyclopedia American Television is a true celebration of the medium as well as a fact-filled guide. The Encyclopedia of 20th Century American Television by Ronald W. Lackmann, ISBN 0816045542
Television advertising > The Encyclopedia of 20th Century American Television by Ronald W. Lackmann, ISBN 0816045542

Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284

Television and Common Knowledge considers how television is and can be a vehicle for well-informed citizenship in a fragmented modern society. Contributors first examine how common knowledge is assumed and produced across the huge social, cultural and geographic gulfs that characterize modern society, and investigate the role of television as the primary medium for the production and dissemination of knowledge. Later contributions concentrate on specific TV genres such as news, documentary, political discussions, and popular science programs, considering the changing ways in which they attempt to inform audiences, and how they are actually made meaningful by viewers. Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284
Television advertising > Television and Common Knowledge by Jostein Gripsrud, ISBN 0415189284